Findmypast Announces Major Rebrand
London, England, December 17, 2019. For Immediate Release
Leading British and Irish family history website, Findmypast, has today announced a major rebranding to reflect the company’s mission to provide researchers of all levels with new opportunities for discovery.
After many years, Findmypast has completely refreshed the site’s design as the brand enters a new decade. While Findmypast’s core features and services remain unchanged, the look and feel of the site has been significantly improved to encourage new users to explore their past while staying true to its roots as the must-have genealogy resource experienced researchers know and love.
Research conducted by Findmypast has revealed that 12% of Brits can’t trace their family tree back past their parents, and over a third (38%) can only trace it as far as their grandparents. Findmypast believe that everyone has the right to understand their family’s past so want to correct this nationwide lack of knowledge by inspiring communities to explore their past and shape their futures.
As well as a new colour scheme, new record icons and minor navigation changes such as the new ‘Help & more’ button that directs new users to the resources they need, Findmypast is proud to introduce a new brand logo that reflects how family history is unique for each individual.
Users will see different variations of ‘my’ on the logo throughout their journey with Findmypast. These “mys” have been collected from members of our community, so are authentic and personal – just how family history should be.
Users will see Findmypast’s new tagline – “Where will your past take you?” – used across the site and on social media. This reflects how Findmypast helps researchers across the globe see their bigger picture by learning about their past, present and future. It is a celebration of lives understood backwards but lived forwards.
Findmypast is also reviewing how they describe their unrivalled collection of records and features by simplifying the language and methods used to speak directly to their members. Findmypast believes family history should be for everyone and seek to break down the barriers to entry by cultivating a warmer, more encouraging environment for family discoveries.
These changes are just the latest step in Findmypast’s drive to improve the experiences of all its users. Following on from the release of tree-to-tree hints earlier this year, researchers can expect to see a variety of new tools, features and record collections releases announced throughout 2020.
Tamsin Todd, CEO of Findmypast said: “Findmypast’s mission is to help as many people as possible to discover how they’re uniquely connected. These changes are part of that heartfelt mission.”