FINDMYPAST ANNOUNCES STRATEGIC INVESTMENT IN TWILE
WINNER OF TWO INNOVATION AWARDS AT
February 11, 2016
Leading family history site, Findmypast, has announced a strategic investment in Twile, creators of the visual family history timeline and winner of two innovation awards at the recent RootsTech 2016, the world’s largest family history event.
The investment in Twile reflects Findmypast’s drive to put innovation at the centre of its development programme. It follows on the announcement of a raft of global partnerships with leading technology providers, such as RootsMagic and Puzzilla, which are designed to offer customers an easy and engaging family history experience.
Annelies van den Belt, CEO of Findmypast, said:
“We are delighted with this partnership with such an innovative company as Twile. The RootsTech awards speak to the creativity of Twile and to win the People’s Choice award shows clearly that this is a product that the public wants. We believe that our partnership offers great value to both companies’ customers. At Findmypast we are committed to enhancing family history stories not just through new records but also through new technologies. Our aim is to make family history as easy and as rewarding as possible.”
Twile was voted “People’s Choice” by the RootsTech audience, as well as finishing on the podium in the judges’ competition. The most popular innovation at the event, Twile enables customers to create amazing family history timelines complete with photos and milestones and all of it totally private. With Twile, you can tell the story of the whole family from the earliest ancestors to the most recent additions bridging the gap between the past, the present and the future.
The agreement will offer Twile’s fast growing customer base access to Findmypast’s rich bank of eight billion records. Leads generated by Findmypast will link Twile customers directly to relevant records enabling them to easily expand their family trees. Together Findmypast and Twile will develop a tool that will allow Findmypast’s customers to automatically display their family tree in a media-rich Twile timeline.
Paul Brooks of Twile said:
“This is a huge opportunity for Twile and we are really pleased to be working with Findmypast. From our earliest conversations with them, it’s been clear that they share our mission of making family history more engaging for the wider family, especially the younger generations. Our customers will see this relationship makes Twile better in every sense, while also adding a whole set of features that wouldn’t have been possible otherwise.”
Press enquiries: Alex Cox firstname.lastname@example.org
With Thanks to Alex Cox & FindmyPast