Findmypast launch new TV advertising campaign
- New UK television advertising campaign celebrating family discoveries is launched in response to the growing number of people starting their family research during lockdown
- Findmypast inspires viewers to start their family tree for free in the TV ads
- The British brand is uniquely placed to meet the needs of both beginner and expert researchers thanks to its intuitive family tree platform, clever hints and unrivalled record collections
Leading family history website, Findmypast, have today announced the launch of a new UK TV advertising campaign that celebrates family discoveries and inspires viewers to start their family tree for free.
With more and more people turning to family history research during the current UK lockdown, the new campaign celebrates the excitement and sense of reward that comes from the hobby, but also how these discoveries can shape people’s everyday lives.
Produced in conjunction with creative agency – Favour the Brave – the new campaign consists of a series of 10 and 30 second ads which aim to make viewers reflect on how their family history has impacted their lives and can influence their futures, whilst revealing more about Findmypast’s unique record collections. This includes their vast collection of UK and Irish records, extensive British Army documents, over a century of British crime reports and exclusive access to millions of newspaper pages.
Broadcast for the first time on Tuesday 5 May 2020, the new campaign will also feature online and on Findmypast’s social media channels. The ad has been launched in response to thousands of would-be family historians who are flocking online for the first time; Findmypast has recently seen a 50% increase in the number of sessions performed on the site, suggesting we are a nation who want to know more about our ancestors.
When the Lockdown was first announced, Findmypast quickly responded to the needs of their users by launching a comprehensive programme of interactive online activities and events. Findmypast has since invested in building an online community that provides a safe space for users to exchange ideas and help each other progress in their research. This has proven incredibly popular and new members have been flocking to join, with a 50% increase since March.
Findmypast’s mission is to connect families across the nation to the stories of their past and their new TV adverts show just how powerful those discoveries can be in shaping our futures. The campaign follows the successful launch of Findmypast’s new look brand in December 2019, which completely refreshed Findmypast’s look and feel with a new logo, colour scheme, record icons, and introduced the companies tagline; Where will your past take you?
The British brand has been helping customers across the globe make discoveries that connect them to the lives of their ancestors for nearly two decades through the mass digitisation of historical records, innovative data storage and search technologies.
Following significant investment in new tools and features, Findmypast is now uniquely placed to meet the needs of both beginner and expert users. Their tree hints have removed many of the sticking points that have traditionally prevented beginners from progressing in their research. And as the industry leaders in British and Irish research, there are now more opportunities to discover your ancestors and paint a richer family history.
Tamsin Todd, CEO of Findmypast, said; “The new campaign taps into a deep human need to understand where we come from, and take inspiration from our families’ stories to shape our future. Findmypast has invested in new tools and features that, together with our market-leading UK historical data, make it easy for anyone to start building a family tree and research and share their unique stories.”
To learn more about Findmypast and the services they provide, please visit – https://www.findmypast.co.uk/
To access the new ads, please use the following Youtube links:
- Stories Of Your Past – Findmypast TV Advert 1
- Your Family Tree – Findmypast TV Advert 2
- Play Detective – Findmypast TV Advert 3
- Military Heroes – Findmypast TV Advert 4
- Making Headlines – Findmypast TV Advert 5